# Product Launching

The Launching page customizes the native launcher of your product and the launching arguments.

## Execution Environment

The Execution Environment section allows you to specify an execution environment (EE) that the product runs on. The default JRE associated with the chosen EE can be bundles with the product if the option is turned on.

The JRE will be placed in the jre directory at the root of your product.

## Program Launcher

The Program Launcher section customizes the name and icon of the native launcher of the product.

To customize the name of the launcher, just enter the name in the Launcher Name field. If left unspecifed, the name will default to eclipse.

Customizing the launcher icon varies per platform. The product editor indicates the platform requirements, and flags warnings at the top of the page if the supplied icons do not match the size or depth requirements.

## Launching Arguments

To launch an Eclipse product with default program and VM arguments, these arguments are stored in a file named <launcher_name>.ini at the root of the product. PDE creates this file with its content based on the values entered in the Launching Arguments section.